You are free to use my work under the conditions of the Creative Commons license that I have specified. One of the conditions of this license is attribution:

You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).

Here, I have specified the manner in which attribution must be given under this license.

On the Web or Other Electronic Media

When using my work on the web or other electronic media, attribution must be given in one of the following ways:

  1. Name (Joe Lencioni) and URL (shiftingpixel.com), linked: Joe Lencioni, shiftingpixel.com or Joe Lencioni, shiftingpixel.com
    Joe Lencioni, <a href="http://shiftingpixel.com/" title="Shifting Pixel, Joe Lencioni's photography">shiftingpixel.com</a>
    <a href="http://shiftingpixel.com/" title="Shifting Pixel, Joe Lencioni's photography">Joe Lencioni, shiftingpixel.com</a>
  2. Name (Joe Lencioni) and website’s name (Shifting Pixel), linked: Joe Lencioni, Shifting Pixel or Joe Lencioni, Shifting Pixel
    Joe Lencioni, <a href="http://shiftingpixel.com/" title="Shifting Pixel, Joe Lencioni's photography">Shifting Pixel</a>
    <a href="http://shiftingpixel.com/" title="Shifting Pixel, Joe Lencioni's photography">Joe Lencioni, Shifting Pixel</a>
  3. URL (shiftingpixel.com), linked: shiftingpixel.com
    <a href="http://shiftingpixel.com/" title="Shifting Pixel, Joe Lencioni's photography">shiftingpixel.com</a>

  4. Website's name (Shifting Pixel), linked: Shifting Pixel
    <a href="http://shiftingpixel.com/" title="Shifting Pixel, Joe Lencioni's photography">Shifting Pixel</a>
  5. Name (Joe Lencioni), linked: Joe Lencioni
    <a href="http://shiftingpixel.com" title="Shifting Pixel, Joe Lencioni's photography">Joe Lencioni</a>

In Print or Other Static Media

When using my work in print or other static media, attribution must be given in one of the following ways:

  1. Name (Joe Lencioni) and URL (shiftingpixel.com): Joe Lencioni, shiftingpixel.com
  2. Website's name (Shifting Pixel) and URL (shiftingpixel.com): Shifting Pixel, shiftingpixel.com
  3. URL: shiftingpixel.com

Why Links?

The World Wide Web exists and operates based upon the principle of hyperlinks, or what you and I simply refer to as links. In fact, they are so central to the web that the name itself—the World Wide Web—is essentially a metaphor for the concept of links. Without the connections that links provide, what we know as the web would be nearly worthless—an innavigable ocean where each document existed in and of itself without any context whatsoever. You would have to know the precise location of each document in this vast ocean each and every time you wanted to access it. Bookmarks, search engines, and multi-page websites could not exist. To help put this into perspective, imagine a world without paths, sidewalks, or roads.

I believe in the web and the benefit that hyperlinks offer to the world. Hyperlinks are not merely ornaments; they are vital to the inexpensive, broad, and rapid dissemination of knowledge and the hope that each person will have equal access to information. Furthermore, hyperlinks are a truly new and unique thing that characterize our modern world. Books, newspapers, magazines, and other tangible objects don't have the capability to provide instant and virtually infinite context that results in a richer, deeper experience for the reader.

It is easy to take for granted something as ubiquitous and seemingly small as hyperlinks. However, keep in mind their usefulness and the massive positive effect their existence has had on the global community before you decide simply not to link something.

Other Licensing Options

If you would like to use my work and if these requirements do not meet your needs, get in touch with me about licensing options. There is a world of possibilities and I am open to a lot of them.

Additional Information